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Helping driven and entrepreneurial women over 40 gain clarity and confidence to grow their impact, income, and the life they actually want.

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who am I and why this matters to me…

I’m Dee Airey and I’ve been called a ‘serial entrepreneur’. It hasn’t always been this way - I haven’t always been confident.

I’m what you might call a ‘Windrush Baby’ - I was born in the ‘60s after my parents came from Barbados.

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you don’t have to keep doubting yourself

I see you. You’re smart, capable, and driven - but something inside keeps holding you back. Maybe you’re second-guessing every decision, afraid to put yourself out there, or questioning whether you’re really good enough. Maybe you’ve convinced yourself that success is for other women - the ones who seem more confident, more put together, more worthy.

I know what that feels like. And I help you break free from it.

I’m here to help you move past self-doubt, silence your inner critic, and finally trust and love yourself. To show you that you are enough - right now, exactly as you are. You don’t need fixing. You just need clarity, support, and the confidence to step into the life and business you truly want.

If you’re ready to stop holding yourself back, I’m here to help you make that happen.

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This is a simple 3 step process of transformation so you can live the fulfilled life you want, on your terms.

how I can help you

are you ready to live the change you want to be?

Featured
Why Money Alone Won’t Make You ‘Rich’: A Truthful Look at Wealth, Fulfilment & Serving Others
Why Money Alone Won’t Make You ‘Rich’: A Truthful Look at Wealth, Fulfilment & Serving Others

We are not here to acquire, we are here to contribute.

And when we focus on serving others - truly enriching someone else’s life - we are rewarded in ways that far exceed anything a flashy car or expensive handbag could offer. Not just financially (although yes, that can be part of it), but spiritually, emotionally, and energetically. We step into a state of flow. A state of grace. A state of purpose.

Because at our core, people serving people is the greatest gift there is - to give and to receive.

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5 Hidden Dangers of Beauty Filters (And Why They’re Harming Your Confidence, Brand, and the Next Generation)
5 Hidden Dangers of Beauty Filters (And Why They’re Harming Your Confidence, Brand, and the Next Generation)

Beauty filters are everywhere - softening our skin, narrowing our noses, whitening our teeth, and adding a little "glow-up" at the tap of a button. Whether it's Instagram, TikTok, Zoom, or a popular photo app, the temptation to tweak your appearance is right there. And while the tech seems harmless (even fun), using beauty filters regularly isn’t just about smoothing a few wrinkles or brightening a selfie. It goes much deeper than that.

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Generation X: Born to Lead, Built to Last, and Ready to Rise
Generation X: Born to Lead, Built to Last, and Ready to Rise

There’s a quiet power that pulses through Generation X.

We don’t shout the loudest. We’re not the most spotlight-hungry. But we’ve always been the backbone. The doers. The ones who watched the world shift around us, rolled up our sleeves, and got on with it. Now, as we stand in the prime of our lives, it’s time to say it plainly: Gen X is brilliant, talented, brave, and unapologetically built for greatness.

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What’s On The Blog

Testimonials

  • A smiling woman wearing earrings and a fur coat, holding a cup, with blurred lights in the background.

    Sarah

    Dee tailored our sessions to the areas I was struggling with in my business. I have gained so much confidence from the coaching and I can highly recommend it to anyone who is struggling with reaching their business goals.

  • Person with sunglasses in outdoor setting with trees

    Deepa

    Without telling you what to do, she has an amazing ability to bring out your own passion on both a professional and personal level.

  • Smiling person with shaved head wearing an off-shoulder patterned top and pearl earrings against a gray background.

    Ashleigh

    Stepping into Dee’s space was a moment of reclaiming me; the moment when I stepped forward to honour and celebrate who I was becoming. With love, care and excitement Dee encouraged me and for that I'm forever grateful.

  • Black and white portrait of a person smiling with curly hair

    Gillian

    I had no idea of how much of me, myself and I stood in my way of change, and equally I had no idea just how patient, skilled and tenacious Dee is.