Helping ambitious entrepreneurs create impact and build wealth with clarity and confidence, without playing small.
who am I and why this matters to me…
I’m Dee Airey and I’ve been called a ‘serial entrepreneur’. It hasn’t always been this way - and I haven’t always been confident.
I’m what you might call a ‘Windrush Baby’ - I was born in the ‘60s after my parents came from Barbados.
you don’t have to keep doubting yourself
I see you. You’re smart, capable, and driven - but something inside keeps holding you back. Maybe you’re second-guessing every decision, afraid to put yourself out there, or questioning whether you’re really good enough. Maybe you’ve convinced yourself that success is for other people - the ones who seem more confident, more put together, more worthy.
I know what that feels like. And I can help you break free from it.
I’m here to help you move past self-doubt, silence your inner critic, and finally trust and love yourself. To show you that you are enough - right now, exactly as you are. You don’t need fixing. You just need clarity, support, and the confidence to step into the life and business you truly want.
If you’re ready to stop holding yourself back, I’m here to help you make that happen.
Most people I work with are capable, intelligent, and already successful. From the outside, everything looks fine. But privately, they feel stuck, uncertain, or like they are not fully using their potential.
how I can help you
are you ready to live the change you want to be?
On The Blog
Kind Words
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Sarah
Dee tailored our sessions to the areas I was struggling with in my business. I have gained so much confidence from the coaching and I can highly recommend it to anyone who is struggling with reaching their business goals.
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Deepa
Without telling you what to do, she has an amazing ability to bring out your own passion on both a professional and personal level.
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![Smiling person with shaved head wearing an off-shoulder patterned top and pearl earrings against a gray background.]()
Ashleigh
Stepping into Dee’s space was a moment of reclaiming me; the moment when I stepped forward to honour and celebrate who I was becoming. With love, care and excitement Dee encouraged me and for that I'm forever grateful.
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Gillian
I had no idea of how much of me, myself and I stood in my way of change, and equally I had no idea just how patient, skilled and tenacious Dee is.
